India, 10 November 2026: Indian festive shoppers are becoming more deliberate about where they spend, balancing budgets while placing importance on product quality, according to YouGov's India Festive Shopping Report 2026, published on 28 September.
Quality and price both influence decisions
The report says 49% of surveyed shoppers prioritised quality first, while 42% identified price as their leading consideration. It also notes that 26% of respondents intended to maintain their usual budget while shopping more strategically. The findings point to a consumer who is comparing value rather than responding to discounts alone.
What deliberate shopping looks like
For fashion and lifestyle purchases, deliberate shopping can include checking fabric details, size information, product photographs, construction, care instructions and the seller's delivery and return terms. For jewellery, shoppers may compare dimensions, material descriptions, fastening details and whether a piece can be styled with more than one outfit.
Retailers need clear product information
The report's findings reinforce the importance of transparent product pages and accurate expectations. Promotions may attract attention, but useful descriptions and dependable service help customers decide whether an item is right for them. The report also explores the role of brand choice, shopping channels and payment methods in festive purchase decisions.
Read the source in context
The percentages above reflect YouGov's survey findings and should be understood within its sample and methodology; they do not represent every Indian shopper. Read the YouGov India Festive Shopping Report 2026 for the full report. Explore Best Sellers, Gift Ideas for Every Occasion and Festive Jewellery for curated shopping inspiration.